Selling on Giants: The eCommerce Marketplace Podcast
Selling on Giants: The eCommerce Marketplace Show is dedicated to empowering entrepreneurs and businesses with the insights, strategies, and best practices needed to succeed across major eCommerce platforms such as Amazon, Walmart, Shopify, and WooCommerce. Our podcast covers a broad spectrum of eCommerce topics, including product sourcing, inventory management, pricing, advertising, customer service, and fulfillment. We focus on the latest trends and developments within the industry, featuring interviews with experts, successful sellers, and thought leaders who offer valuable insights and actionable tips. Our mission is to be a comprehensive resource for anyone looking to build a successful online business on these leading eCommerce marketplaces.
Selling on Giants: The eCommerce Marketplace Podcast
Selling on Giants: Mastering Amazon CTR The Power of Optimized Hero Images with John Aspinall
In this episode of Selling on Giants, John Aspinall, Brand Evangelist at PickFu, shares expert insights on optimizing your Amazon hero images to increase click-through rates (CTR).
Discover the importance of hero images, avoid common design pitfalls, and learn how A/B testing can optimize your listings for better performance.
๐๐๐ฒ ๐ญ๐๐ค๐๐๐ฐ๐๐ฒ๐ฌ ๐ข๐ง๐๐ฅ๐ฎ๐๐:
1๏ธโฃ๐๐๐ซ๐จ ๐๐ฆ๐๐ ๐ ๐๐ฆ๐ฉ๐จ๐ซ๐ญ๐๐ง๐๐: The main hero image is crucial for driving clicks and conversions.
2๏ธโฃ๐๐จ๐ฆ๐ฆ๐จ๐ง ๐๐ข๐ญ๐๐๐ฅ๐ฅ๐ฌ: Avoid overloading images with text or too many elements.
3๏ธโฃ ๐/๐ ๐๐๐ฌ๐ญ๐ข๐ง๐ : Use A/B testing to identify the most effective image design.
4๏ธโฃ๐๐จ๐ง๐ฌ๐ฎ๐ฆ๐๐ซ ๐๐ฌ๐ฒ๐๐ก๐จ๐ฅ๐จ๐ ๐ฒ: Leverage visual triggers to engage and persuade potential buyers.
Whether youโre a seasoned seller or new to Amazon, Johnโs advice is invaluable for improving engagement and driving conversions.
๐ง Tune in now for strategies that will take your Amazon game to the next level!
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