Selling on Giants: The eCommerce Marketplace Podcast
Selling on Giants: The eCommerce Marketplace Show is dedicated to empowering entrepreneurs and businesses with the insights, strategies, and best practices needed to succeed across major eCommerce platforms such as Amazon, Walmart, Shopify, and WooCommerce. Our podcast covers a broad spectrum of eCommerce topics, including product sourcing, inventory management, pricing, advertising, customer service, and fulfillment. We focus on the latest trends and developments within the industry, featuring interviews with experts, successful sellers, and thought leaders who offer valuable insights and actionable tips. Our mission is to be a comprehensive resource for anyone looking to build a successful online business on these leading eCommerce marketplaces.
Selling on Giants: The eCommerce Marketplace Podcast
Selling on Giants: Balancing Fraud Prevention & Customer Experience with Bobby MacKinnon
What happens after the customer clicks “Buy”?
That’s where the real game begins.
In this episode of Selling on Giants, we dive deep with Bobby, CEO of Deliverlitics, into how to stop post-purchase chaos before it starts.
Top 4 Takeaways:
1️⃣ First-party fraud is real—and costly. Learn how to spot the signs early.
2️⃣ Don’t punish everyone to catch a few bad actors—let data drive smarter fraud prevention.
3️⃣ Loyalty starts after the sale—use customer intelligence to wow your best buyers.
4️⃣ Small backend tweaks = major margin wins (think: return policy rules & late shipment workflows).
Authenticity matters more than ever—brands that humanize post-purchase will stand out.