Selling on Giants: The eCommerce Marketplace Podcast
Selling on Giants: The eCommerce Marketplace Show is dedicated to empowering entrepreneurs and businesses with the insights, strategies, and best practices needed to succeed across major eCommerce platforms such as Amazon, Walmart, Shopify, and WooCommerce. Our podcast covers a broad spectrum of eCommerce topics, including product sourcing, inventory management, pricing, advertising, customer service, and fulfillment. We focus on the latest trends and developments within the industry, featuring interviews with experts, successful sellers, and thought leaders who offer valuable insights and actionable tips. Our mission is to be a comprehensive resource for anyone looking to build a successful online business on these leading eCommerce marketplaces.
Selling on Giants: The eCommerce Marketplace Podcast
Amazon’s Holiday Power Play, Walmart’s Search Shake-Up, and How Sellers Can Win Q4
Amazon’s turning the holidays into a personalization arms race—while Walmart quietly sells the top of its search results.
Welcome to Selling on Giants – eCommerce News & Updates, where I’m Mr. Will, and this week we’re breaking down the biggest moves shaping Q4.
Here’s what’s inside:
Amazon’s Custom Revolution – New bulk upload tools make it easier than ever to offer personalized products at scale. If you sell anything giftable, this could be your Q4 advantage.
Walmart’s Search Shake-Up – Ads now appear in 97% of Walmart searches, pushing organic results down the page. What it means for visibility, ad spend, and your margins.
Prime Big Deal Days – Why shoppers spent smarter, not smaller, and how sellers who pre-advertised outperformed everyone else.
Global Keyword Strategy – How to localize campaigns in Japan, Europe, Mexico, and the Middle East. Translation is dead; localization wins.
Walmart Spark Community – Meet Walmart’s not-so-secret shopper panel giving brands real data instead of guesswork.
Etsy Holiday Trends – Sentiment sells. From Nonna-core to Gothmas, we’ll cover the six styles dominating this holiday season.
Walmart at Comic Con – Inside Walmart’s partnership with Shortboxed and why collectibles might be the next big seller play.
Meta Pixel Deep Dive – The one line of code that can make or break your ROAS—and how a single fix boosted one brand’s conversion rate from 0.3% to 27%.
Amazon Peak Season Checklist – Deadlines, demand forecasting, and the logistics precision that separates winners from warehouse backlogs.
And don’t miss this week’s BellaVix spotlight: how full-funnel advertising and Streaming TV are helping brands dominate every step of the buyer journey—from product search to Prime Video.
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