Selling on Giants: The eCommerce Marketplace Podcast
Selling on Giants: The eCommerce Marketplace Show is dedicated to empowering entrepreneurs and businesses with the insights, strategies, and best practices needed to succeed across major eCommerce platforms such as Amazon, Walmart, Shopify, and WooCommerce. Our podcast covers a broad spectrum of eCommerce topics, including product sourcing, inventory management, pricing, advertising, customer service, and fulfillment. We focus on the latest trends and developments within the industry, featuring interviews with experts, successful sellers, and thought leaders who offer valuable insights and actionable tips. Our mission is to be a comprehensive resource for anyone looking to build a successful online business on these leading eCommerce marketplaces.
Selling on Giants: The eCommerce Marketplace Podcast
Amazon’s Shoppable Video Upgrade, Black Friday Reality Check, and the Rise of AI Shopping Assistants
This week on Selling on Giants, Mr. Will breaks down the biggest shifts impacting Amazon sellers, Walmart merchants, and multi-channel eCommerce operators heading into twenty twenty six. Amazon rolled out a major upgrade to Shoppable Videos, Black Friday exposed the widening gap between platform level headlines and seller level profitability, Amazon’s CTO detailed a future where AI systems drive product discovery, and ChatGPT officially entered the comparison shopping landscape with a research tool that can redirect demand before shoppers ever reach a marketplace.
In this episode, we cover:
• The full scope of Amazon’s Shoppable Video upgrade, including analytics, click through measurement, return tracking, and the new Canva templates designed for mobile conversions
• How bulk video uploads create leverage for brands with seasonal products, variations, or large catalogs
• Why Black Friday twenty twenty five produced record online revenue while many operators saw flat sales, higher ad costs, and lower margins
• How platform glitches, pricing overrides, and extended event windows influenced seller performance across Amazon, Walmart, TikTok Shop, Teemoo, Sheen, and AliExpress
• What rising average selling prices and declining order volume signal about shopper intent and value driven behavior
• How AI driven shopping traffic surged by more than eight hundred percent and what that means for catalog quality, content accuracy, and marketplace competitiveness
• Why Amazon’s “AI in the human loop” vision suggests that discovery, merchandising, and CX will be shaped by autonomous agents rather than manual keyword strategies
• What this shift means for operators who manage catalog data, advertising, pricing, inventory, and customer experience across Amazon, Walmart, and Target
• How ChatGPT’s new shopping research tool functions as a cross retailer comparison engine that can recommend products across categories, brands, and price tiers
• Why integrations through Instant Checkout with Walmart, Etsy, Shopify, and Target will influence where product discovery begins and how fast shoppers convert
• What brands need to prioritize across titles, images, attributes, and reviews to appear in AI generated buyer guides that many shoppers may rely on instead of marketplace search
Core themes for sellers:
Video is now a front line conversion tool. Margin awareness matters more than hype. Catalog data is becoming machine readable currency. AI driven comparison tools now sit between shoppers and your listings. Discovery is no longer limited to marketplace search bars, and multi platform behavior is the norm.
If you want to stay ahead of marketplace updates, AI driven retail shifts, competitive pressures, and growth strategies across Amazon, Walmart, and Target, subscribe to Selling on Giants for weekly analysis rooted in real operator experience.