Selling on Giants: The eCommerce Marketplace Podcast
Selling on Giants: The eCommerce Marketplace Show is dedicated to empowering entrepreneurs and businesses with the insights, strategies, and best practices needed to succeed across major eCommerce platforms such as Amazon, Walmart, Shopify, and WooCommerce. Our podcast covers a broad spectrum of eCommerce topics, including product sourcing, inventory management, pricing, advertising, customer service, and fulfillment. We focus on the latest trends and developments within the industry, featuring interviews with experts, successful sellers, and thought leaders who offer valuable insights and actionable tips. Our mission is to be a comprehensive resource for anyone looking to build a successful online business on these leading eCommerce marketplaces.
Selling on Giants: The eCommerce Marketplace Podcast
Retail Lessons from a Brand That’s Done It Right: Neo Naturelle
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In this episode of Selling on Giants, we sit down with Marina Mushlovina and Nila Cook, founders of Neo Naturelle, to unpack how they turned a personal skincare need into an award-winning brand.
Neo Naturelle focuses on women experiencing hormonal changes like perimenopause and menopause—an often overlooked market. Built on their backgrounds in chemistry and food science, the founders created products rooted in real needs, validated through direct customer feedback.
The conversation dives into:
- Building a brand from scratch — starting online, then pivoting into retail post-COVID
- Finding and owning a niche — serving women 40+ with hormone-focused skincare
- Changing the narrative around aging — positioning it as something to embrace, not fight
- Retail expansion lessons — from consignment strategies to navigating large retailer risks
- Bootstrapping growth — using customer interaction and grassroots efforts to refine products and messaging
- What actually drives retail success — strong margins, storytelling, and ongoing in-store support
They also open up about the realities of entrepreneurship—self-doubt, financial risk, and the importance of resilience—while sharing how awards and customer testimonials helped validate their journey.
If you're building a brand or considering retail expansion, this episode is packed with practical insights on how to grow sustainably while staying true to your mission.
Learn More: https://neonaturelle.com/
Instagram: https://www.instagram.com/neonaturelle/
Facebook: https://www.facebook.com/neonaturellecosmetics/
LinkedIn: https://www.linkedin.com/company/neonaturelle/