Selling on Giants: The eCommerce Marketplace Podcast
Selling on Giants: The eCommerce Marketplace Show is dedicated to empowering entrepreneurs and businesses with the insights, strategies, and best practices needed to succeed across major eCommerce platforms such as Amazon, Walmart, Shopify, and WooCommerce. Our podcast covers a broad spectrum of eCommerce topics, including product sourcing, inventory management, pricing, advertising, customer service, and fulfillment. We focus on the latest trends and developments within the industry, featuring interviews with experts, successful sellers, and thought leaders who offer valuable insights and actionable tips. Our mission is to be a comprehensive resource for anyone looking to build a successful online business on these leading eCommerce marketplaces.
Selling on Giants: The eCommerce Marketplace Podcast
Amazon Listing Optimization in the AI Era | Working Session with Jon Tilley of ZonGuru
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For years, brands focused on keyword density, search volume, and traditional SEO tactics. But Amazon's product discovery engine is evolving, and AI is changing how listings are understood, ranked, and recommended.
In this episode of Selling on Giants, Will Haire sits down with Jon Tilley of ZonGuru for a live working session exploring the future of Amazon listing optimization. Instead of another theory-heavy discussion, they demonstrate how AI is reshaping product listings and why many brands are still optimizing for an Amazon algorithm that no longer exists.
Using a real client example, they walk through how AI analyzes brand positioning, customer reviews, competitors, and product attributes to build listings that are designed for both human conversion and machine understanding.
What You'll Learn:
- Why keyword-first Amazon listings are becoming outdated
- How AI-driven product discovery is changing Amazon SEO
- The difference between keyword optimization and structured product understanding
- Why listing structure matters more than keyword stuffing
- How AI analyzes reviews, competitors, and brand positioning
- A live demonstration of ZonGuru's Helix AI transformation process
- Practical strategies brands can implement today
Whether you're an Amazon seller, brand owner, agency, or eCommerce marketer, this episode will help you prepare for the next evolution of Amazon search and product discovery.
https://www.zonguru.com/
https://www.linkedin.com/company/zonguru/
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